Creating the Online Presence and
the Base eCommerce Structure
for Refuge Earth (refugeearth.org)
A Summary Paper Concerning Processes, Evaluations, and the Final Product
in the Creation and Launching of a Wired Nonprofit Organization
I. Table of Contents. 1
II. Abstract 2
III. Introduction. 3
IV. Serving
the Needs of the Target Group. 3
V. Choices
of Digital Tools Helps with Defining Your Technology Plan Elements. 4
VI. Organizing
“the Store” – Building the Internet Web Site. 5
VII. Analyzing
Resources – Partnerships, Volunteers, and Mentors. 5
VIII. Funding
of a Wired Nonprofit – Grants, Partnerships, and Self-Sufficiency. 6
IX. Launching
“the Store” – PUBLICIZING the Internet Web Site. 6
X. Conclusion. 7
XI. List of
References (Works Cited) 8
XII. Resources
Used Directly in Web Site or Newsletter: List of References. 9
XIII. Web-based
Tools Utilized: List of References. 9
XIV. Affiliate
Partners: List of References. 10
This paper will
summarize the experiences of creating the online presence and the base
eCommerce structure for Refuge Earth (refugeearth.org). This virtual
community has been “in the making” for about two years – a concept born of
multimedia, instructional design, and Internet/Web coursework at the academic
Master’s level. The creation of a proposal for a Cyberschool became the
Master’s Thesis for a Master’s in Computing Technology in Education degree –
a Computer Science program (Nova Southeastern University, FL).
Further coursework at the Ph.D. and Graduate Certification
level (Capella University, MN) provided the opportunity to “grow” the
inspiration, by beginning to develop actual courseware, lists of resources, a
Business Plan and Marketing strategy, and preliminary plans and ideas for an
eCommerce structure that would include purchasing ability, a shopping cart,
and security methods for online transactions. Additionally, further
coursework has provided much structure in Interface Design, as well as online
teaching/training and concerns for the distance learner.
This project and paper are much “larger” than initially
anticipated. A few weeks into the course, the future of Refuge Earth has
become a bit more “solidified.” New partnerships entered into the scene, and
plans are imminent for writing and submitting grant proposals. The search is
on, also, for a local site to house a Community for youth, in the inner city
area of Kansas City, Missouri.
The constructed pieces for this project are entirely
online. This paper is intended to add depth, giving insight to the resources
used and the development pathway in creating an online presence for a
business.
To begin your overview, please press this link to the
Navigation Page:
Navigation
page for MBA8395 Final Project,
The Online Presence and eCommerce Structure of Refuge Earth
[ http://www.refugeearth.org/re/pages/palebluedot/Capella/mba8395/mba8395_final_project/final_refugeearth_navigation.htm
]
This project /
paper has been primarily a “hands-on” venture. The scope of the project has
been to finally bring the Community and the virtual environment to a point
where it can be BORN – and actually launched to the world. In order to do
this, the primary sections of this class that were imminently important had
to do with creating the processes and tools for marketing the site, for
setting up an eCommerce structure, for communications with guests and
membership of the site (email, member list, newsletter, a company Intranet
for group projects, a chat room, and a guestbook).
For two years,
much work has gone into the internal structures such as Technology Plan, and
the marketing and business planning. This, now, was the time for an outward
reach. The web tools created in this project will now provide the impetus for
advertising our presence to the online world, and putting the “Open for
Business” sign in our eWindow!
The research for
MBA8395 has proven two things to this writer: 1) The Internet will prove to
be of huge use to the Wired Nonprofit organization, allowing for greater
growth and outreach than ever thought possible, and 2) the adapting of a
technology plan that is severely dedicated to keeping “state-of-the-art” will
benefit the Nonprofit as much – or, perhaps more – than the For-profit business.
This is because the virtual world is the “great equalizer.” In adhering to a
plan that incorporates all the best that New Media has to offer, and with a
carefully contemplated “presence online,” and with the underlying
SERVICE-oriented scope of philanthropic business – the benefits of a global
outreach for a Nonprofit will stand out even amongst the largest of
traditional businesses, with only products to sell.
The Nonprofit can
become a community – a lively, informative and fun place to visit, a place to
call “home” – while the traditional For-profit is still “just a store.”
One of the most exciting aspects of taking a Nonprofit
business online is that the environment of Cyberspace and the “nature” of the
Internet are PRIME elements for making the client/customer/guest feel as if
the experience has been individualized just for him or her. A great deal of
one-on-one encounter can be built into the interface of the business’ site.
For a Nonprofit, this will lead to a much more “committed” attitude on the
part of the visitor. It makes them feel that the business truly cares about
them … and they can respond in kind.
Refuge Earth is a community. The target group of the
Cyberschool is made up of late high school and early college students, and
the “peripheral people” in their lives, such as parents, teachers, and
perhaps local businesses who will act as mentors to these young learners. The
expanded Refuge Earth community will be made up of visitors of any age, any culture,
and any location, who are interested in topics such as environmental issues,
gender-equity issues, distance and online learning, at-risk kids and
education, and a global shopping community, offering unique gifts and
services. The tone of the Community will be one of seeking a better life
through respecting the individual, and seeking holistic ways of living.
It is the goal of the business to extend a “living place”
that will remain reliable and consistent – a place of REFUGE – while the rest
of the world seems to be attacked by non-constant variables. Since a large
portion of the targeted group comes from “underserved” areas of our cities,
it is also an important goal of Refuge Earth that each individual realized
that they are valued, and their opinion is respected. Conversely, it will be
a place for those individuals to begin to learn to give back that same value.
This ideal is incorporated into existing nonprofit sites,
as they deal with similar local groups of people. In speaking of courses in
their Technology school, Hacker’s University, the Plugged In web site
includes in the curriculum of their courses, advice for instructors for
dealing with persons in their classes:
“This time should be used to ‘relate’ to the
students. Ask how their day went. Engage them in a brief conversation about
their lives. It's important to show them you genuinely care about their
world, as you introduce them to yours … One of the constants about under
employed and unemployed adults, is that their early lives were often void of
consistent conditions: Dinner with the rest of the family, at the same time
each day; bedtime at the same time; predictable punishment for childhood
offenses; school assignments completed on time; etc. (Plugged In, 2001).
In like manner, Refuge Earth will strive to be a place for
expanding not only learning, but the way that people deal with other people
and with situations. In this way, visitors to the site can begin to see that
life can be comfortable and “safe” when all persons work to achieve a balanced
environment. They will also soon see that there is much FUN to be had, even
while dealing with serious, life-changing topics.
In the section, “What Can Nonprofits Learn from the
Commercial Sector,” of the book, The Nonprofit Guide to the Internet,
we begin to see that there are many elements of constructing an online
business that can be practiced equally by for- and non-profits, alike. As
businesses, we all have a common goal of finding methods that appeal to
HUMANS, and convincing our guests to purchase or participate – whatever the
goods or services are. “The private sector has been slow to understand
on-line culture, but in many ways, it has now passed the nonprofit sector. A
number of corporations have created Web sites that integrate fun and games
into their corporate message and products … Many corporate sites have
discovered humor as an ideal way to attract visitors while still getting
their corporate message across. Many corporate sites use interactive games
featuring their logos. (Johnston, M.
1999, pp. 183-184). For Refuge Earth, this especially holds true.
Humor and fun will be main attractions at this Community, as many of the
young learners simply will not respond to anything less.
Part of the target audience will be the parents and teachers/educators
of these young people. Refuge Earth’s plan is to bring the online environment
into traditional schools and into the homes of kids. The online learning
environment can become part of Media Center learning in a school, Counseling
centers, or be utilized from a person computer, from home. One goal of this
Nonprofit will be to serve the schools’ needs in manner of teacher training
in PC use, distance learning, and use of the Internet. Of the
approximate $5.67 billion that public
schools spent on technology in the 1999-2000 school year, only 17% was for
teacher training, according to an annual survey conducted by Market Data
Retrieval. Sadly, teacher training is the KEY to making sure that technology
purchases actually result in young learners becoming better-educated. The
biggest indication that technology can really HELP, is the to which teachers
can use it. It is now being recommended by the NEA (National Education
Association) that schools devote 40% of their technology budgets to teacher
training and preparation. (Weiner, R.
2000).
Refuge Earth will seek to establish partnerships with
local school districts, to help with the training needed in use of the
computer, and navigating the Internet in an academic setting. There are many
such nonprofit ventures already active in programs such as this. In this
class project, substantial resources revealed some of these programs. An
example would be the programs of Communities In Schools, Inc. (CIS)
– designed to help low-income students to improve their performance and to
reduce the high school dropout rate. These will be operated in 10 states,
thanks to $500,000 in Department of Housing and Urban Development (HUD).
These grants are administered by CIS, the leader of the nation’s
largest stay-in-school network. It is the goal of Refuge Earth to become an
active partner of CIS – and the current course of study in MBA8395 has
provided not only the link to this resource, but the initiative to begin to
prepare grant proposals.
The grants to CIS local and state programs range from $2,000 to
$25,000, are for “seed money” to expand CIS’ ability to serve youth
and their families in underserved communities, especially those in or near
public housing or HUD-assisted housing sites, or in federally designated
Empowerment Zones and Enterprise Communities.
Statistically, HUD has had a long-term vision to transform
underserved communities, and their partnership with CIS has brought
much-needed services to more than 1 million students, which has helped them to
stay in school, get an education, learn job skills and transform their lives.
The HUD/CIS collaboration will allow CIS to increase the number
of students reached, helping them to join the future workforce with strong
skills in technology, through their training and outreach efforts. (Communities in Schools, Inc.
(2000).
These are also the goals of Refuge Earth.
Another example discovered in the course, MBA8395, is YouthBuild.
This nonprofit (online and in-the-physical) is a all-inclusive youth and
community development program as well as an alternative school. They offer
counseling, job training, education,
and – one of Refuge Earth’s favorite descriptors – leadership development
opportunities to the unemployed and out-of-school young people, ages 16- 24.
Their program focuses on the construction and rehabilitation of affordable
housing in their own communities. They therefore are building self-worth
while rebuilding the local community. “YouthBuild USA is a national
nonprofit organization founded for the purposes of replicating the YouthBuild
program, spreading an approach to youth development that includes leadership
development, and advocating for good policies affecting low-income youth and
their communities on the federal, state, and local levels.” (YouthBuild, 2001). Refuge Earth is seeking partnership
with this Nonprofit, as the goals are equal, and a local “chapter” of YouthBuild
would be greatly accepted in our local area.
The over-arching message of these Nonprofits is that
society has a duty to teach, or re-teach people simple human graces. In
learning or re-learning to respect all others, then a system of mutual
respect opens the doors to “remaking” one’s life. As this is “outreached,” it
is the core of remaking a community. This was aptly spoken in the curriculum
for the above-mentioned Plugged In’s technology school:
“During the first moments of the first class of
this 8 week/16 session course, it is extremely important to set the pace for
the entire course. Three important conditions need to be addressed: 1) That
the relationship between the students and the faculty is a relationship of
(earned) mutual respect. 2) That (just like "real life") all things
are monitored by rules and procedures. 3) That one of the purposes of the "Hacker's
University" is to teach teens new and creative personal skills
(including job skills). (Plugged In,
2001).
The emphasis here is one of our strongest beliefs, in
Refuge Earth – it is necessary to retrain thinking and actions at the
PERSONAL level, before it can be applied to expanding skills for a job. Life
skills must be enhanced, first.
In the startup of
Refuge Earth, finances have been a real issue, as it has been created within
the span of the owner attending full time graduate-level school. This has
actually been a blessing in disguise, as it was necessary to seek effective
digital and online tools that were either free, or very inexpensive. For the
elements created in MBA8395 – except for the web editing software (Macromedia
Dreamweaver, Allaire Homesite, and Photoshop 5.5) – all tools were web-based
or downloaded as share- or free-ware. All of these tools were discovered as a
result of research in this class. These included tools for: Guestbook
(creation and hosting), Intranet (creation and hosting), Banner Ads
(creation, hosting provided by self, but with future designation to be hosted
in a variety of online locations), Chat Room (creation and hosting),
Subscription form (creation using CGI, provided by ISP host), and a Search
Engine (creation and hosting). All elements for online presence, and for
launching/submitting to Search Engines, are now in place.
Another tool was
purchased through the ISP for Refuge Earth. This essential element is the
shopping cart and eCommerce interface design tool. Utilizing Miva Merchant,
version 3, the base catalog and shopping cart for the Web site has been
created. Still in prototype, the shopping portion of the Community will soon
be ready to open for business. The real potential of nonprofit fundraising in
the online world will not be reached until eCommerce is fully implemented in
the digital reaches – and the public at large feels that it is safe to
participate in online purchases. The advantage of using an electronic payment
system is that there is a fluid progression from a donor’s request for
information, to their desire for making a donation, to their actual giving of
the donation. With fundraising, it is essential to NOT lose the opportunity of
the giving moment – that “place in the heart,” when a donor is ready to offer
a gift. (Johnston, M. 1999). For this
reason, the security and effectiveness of the world’s best-known and
respected eCommerce software, Miva Merchant, made the purchase of the service
necessary. Other than the PC and some peripherals, this has been the highest
startup cost for Refuge Earth. Inescapably, we are becoming a “cashless
society.” The purchasing public progressively more relies on credit cards for
financial transactions. “Nonprofit organizations should consider whether
having ‘merchant status’ is advantageous. For Web-based sales, this is a
must.” (Grobman, G., 2001, p. 37).
Part of the studies in MBA8395 had to do with establishing a
Technology Plan. It was soon discovered that the technology needed in startup
would be very similar to the technology utilized in later stages. The most
important decisions would be to keep in mind that as the nonprofit grows, the
Technology Plan must include not just a factor for growth, but a dedication
to keeping up to state of the art standards. A good model for this was
discovered in our course research. Plugged In, in East Palo Alto, CA,
a 1995 TIIAP grantee, significantly expanded an existing technology-access
program. Under the grant, the project provided an Internet presence for East
Palo Alto, called "epa.net," that provides residents with an
online community that would give access to diverse populations and would
design solutions to their particular local problems. Most noteworthy
about Plugged In is its strategy for sustainability. “Plugged In’s
history, and likely future, is a complex maze of starting many different
projects, determining which work and which need work, improving the good
ones, and reorganizing those less successful. The organization is very
organic and has always worked in an iterative manner, ever changing to meet
the needs of the community and its own longevity.” (Somers, L. 1999). This statement for self-sustaining
practices is precisely the goal for Refuge Earth.
Currently, and
for the lifetime of Refuge Earth, the Web site has functioned on a “Level One
Technology” plan, according to the descriptions found in Wired For Good : A
Technology Guide Book for Nonprofits, by the Center for Excellence in
Nonprofits. Although high-powered as far as PCs go, and with a high-speed
cable modem, the site has been under construction for this time. The next
step, to a Level Two Technology plan, (Center for Excellence, 1999, Pp. 84-84) is in the planning
stages. The final equipment acquisition, as all peripherals have been
purchased and implemented, is a server, and its installation and connection.
This, along with the benefits of integrated databases, will allow not just
the running of the online Community and store, but the archiving of large
amounts of data, as Refuge Earth grows. This will include all schools,
community centers, and private businesses that are partners in the
educational and eCommerce sections of the Web site.
The primary
consideration for implementing such a server would run the gamut of benefits
of being “networked.” Because the underlying nature of communications,
commerce, and even education is in the effectiveness of the transferal of
data, email and data transfer will be the most essential business concern. A
private server will allow the site to grow, unhampered by idiosyncrasies of
any given ISP. It will allow the company to streamline operations, it will
save finances and time, thereby improving efficiency of staff. It will also
allow for setting up effective scheduling for training, as well as the
academic events of Refuge Earth. (Center for Excellence, 1999, P. 15)
Keeping in mind
all things learned while choosing and using tools to build elements for the
Refuge Earth Web site, it kept coming back to an issue of Human/Computer
interface. We are dealing with a new paradigm in not just commerce, but
effective and meaningful communication. A site that provides a setting of
TRUST is the overriding initiative. Research found another Nonprofit that
holds these values very highly. Author Marianne Larned, concerning her
book, Stone Soup for the World, showed clearly how self-value leads to
outreach and improving our living spaces:
“While consulting, Larned made kids in the community a high priority.
‘I'd interview kids and ask the same questions as I'd ask the mayor,’ Larned
says. But she soon discovered a disturbing trend about adult attitudes: ‘Kids
really cared about helping others, but they didn't think adults cared about
them.’ Kids complained that adults—particularly those other than their
parents—too often dismissed them, blaming them for crime and problems in the
neighborhood. ‘Adults were concerned that kids were leaving the community
when they grew up, but it's no wonder,’ Larned says. ‘Kids didn't feel
valued.’ With the next millennium drawing closer, Larned began to ask
herself, ‘What kind of world are we leaving for our children? Are we teaching
them by our actions, as well as our words? We need to educate children about
the great leaders who dedicated their lives to making the world a better
place, give children opportunities to serve and make a difference in the
lives of others.’" (Newberger, J.
1999).
At this point in
this writing, it has been shown the level of quality that is being sought for
those that will make up the Community of Refuge Earth. This will include all internal
staff, as well as the future volunteer force, and partnerships with school
personnel and local businesses/mentors. Each resource chosen for this project
has been carefully analyzed for their mission, having to do with helping
youth to gain a better self-respect, and to take that into their studies and
eventually into their future workplace and homes. An excellent example of
this was found in YouthBuild:
“Everyone relating to young people should show respect for our
intelligence and our ability to contribute. Young people want to feel
ownership, and that our ideas and input can make a difference. We want to
participate in making important decisions that affect all aspects of our
lives. Young people also want opportunities to give back. One of the reasons
students like YouthBuild is because we make a difference by building
permanent housing for homeless people. We also enjoy tutoring and mentoring
younger children, and helping other people of all ages: for example, by
sponsoring activities for the elderly, providing food for people who need it,
helping victims of cancer, AIDS, or other illnesses. YouthBuild
teaches us that leadership is taking responsibility for making things go
right in our lives, our families, and our communities.” (YouthBuild, 2001).
The MBA8395
course opened a river of information concerning grant availability. Entities
mentioned in this writing have either been contacted already, or will be,
shortly. This include: HUD, the Department of Education, YouthBuild,
Communities in Schools, Plugged In. On the local level, discussions have
begun with members of the local Chamber of Commerce, members of City Council,
several nonprofits engages in renovation of downtown neighborhoods, the
Police force, a large and effective community center (Don Bosco Community
Center), and others.
In the academic
sector, there are grants available for doctoral and post-doctoral projects
and research. Refuge Earth was born in an academic setting. The writer of
this paper was the recipient, in 1996, of a scholarship from the American
Association of University Women (AAUW). That, along with two other
women-based foundation scholarships, allowed the re-entry into college study
at the bachelor’s level. Now, six years later, the product of all these
studies … is Refuge Earth, and a commitment to the problems facing education,
online learning, at-risk and underserved children, and the global “heritage”
we are leaving our children.
The AAUW offers
excellent research grants. Despite the launch and/or success of Refuge Earth
as a viable “Wired Nonprofit,” it is the desire of this author to research
and expand the underlying core of this online Learning Environment and
Community. A fellowship will be sought for the dissertation phase of the
Ph.D. program.
“American
Fellowships support women doctoral candidates completing dissertations,
scholars seeking funds for postdoctoral research leave or for preparing
completed research for publication. Applicants must be U.S citizens or
permanent residents. One-year postdoctoral research leave fellowships,
dissertation fellowships, and summer/short-term research publication grants
are offered. The AAUW Educational Foundation supports scholars pursuing a
vast spectrum of academic research; public school teachers promoting girls’
achievement in math, science, and technology; and community activists helping
to improve the lives of women and girls through education. Funding also
assists women at critical stages of their careers, as well as those preparing
for professions underrepresented by women and women of color. In addition,
special funding is available for a college/university scholar-in-residence to
research issues of gender and equity.” (AAUW, Fellowships, 2001).
“You can have the most professionally designed,
comprehensive site in the world, but if no one knows about it, it will have
no value to either your organization or its intended audience. Just as in
sales of products, publicity and marketing are more than half of the battle.”
(Grobman, G., 2001, p. 95).
The entire tone of this summary paper has been to show the
extreme progress that has been made in 12 weeks, toward the marketing and
publicizing of Refuge Earth. As shown in the above quote, we are now at the
point of engaging in widespread publicity methods.
The time is ripe for businesses that will help rebuild
segments of our society that, otherwise, just cannot help themselves. A crisis
of terrific proportions is going on in our modern world. It has to do with
our youth, and the horrifying message that many children receive – unhealthy
assessments of what they can, or most likely CANNOT do … simply for reason of
gender, race, or cultural background. It’s time to reclaim these “lost”
souls, and bring them to a high level of participation in their communities.
Most of these are children isolated by geographical reasons: they are the
inner-city kids of decaying neighborhoods, the children in far rural
locations … or, are they the kids on YOUR block, who hide behind the suburban
fantasy, and only realize their limitations once they reach “job age” and
still don’t have the resources to build a successful life?
YouthBuild’s recipients – the children themselves –
stated this as NO OTHER could:
“Most incoming YouthBuild
students have not completed high school. They left school for a variety of
reasons. In some cases the schools failed the students; in others the
students failed themselves. Sometimes it was a mixture of both the schools
and the students failing. But in any case,
“…
it is necessary to change the public school system
so that more youth have a successful education.
“The
curriculum is not just academic work.
“It
includes hands-on projects, community service, sharing with each other,
learning about our heritage, and studying society.
“They
teach us leadership skills and attitudes.”
(YouthBuild, 2001) (emphases by author).
In a word – Refuge Earth is about perception,
learning about one’s self, self-value, and
… attitude.
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(2001). Plugged In's action plan for 1999. Web search: Feb.
2001. Web page last modified: Mar. 9, 2001. [Online]. Available: http://www.pluggedin.org/tool_kit/action_plan.html
(2001). Plugged In's curriculum. Web search: Feb. 2001. Web
page last modified: Mar. 9, 2001. [Online]. Available: http://www.pluggedin.org/tool_kit/curriculum.html
(2001). A sample grant proposal. Web search: Feb. 2001. Web
page last modified: Mar. 9, 2001. [Online]. Available: http://www.pluggedin.org/tool_kit/sample_grant.html
(2001). The Technology Access Center. Web search: Feb.
2001. Web page last modified: Mar. 9, 2001. [Online]. Available: http://www.pluggedin.org/tac/index.html
Stone Soup Foundation,
The. (1998-2000). Stone soup for the world (home page). Web search: Mar.
2001. [Online]. Available: http://www.soup4world.com/
(1998-2000). Response from educators. Web search: Mar.
2001. [Online]. Available: http://www.soup4world.com/10-x-98/educators.htm
(1998-2000). Table of contents – Stone Soup 4 the world.
Web search: Mar. 2001. [Online]. Available: http://www.soup4world.com/toc.htm
U.S. Department of Health and Human Services.
(2001). Girl power! Campaign homepage. Web search: Mar. 2001. Web page last
modified: Feb. 2, 2001. [Online]. Available: http://www.health.org/gpower/
XIII.
Web-based Tools Utilized: List of References
Atomz.com.
(2001). Welcome to Atomz : Build a better web site with services from Atomz.
Web search: 1999 – 2001. [Online]. Available: http://www.atomz.com/
CRECON.com.
(2001). Banner, button, and logo generator. Web search: Feb. 2001. [Online].
Available: http://crecon.com/banners/
Guestbook Depot. (2001). Free guestbooks by Guestbook Depot for your web page.
Web search: Mar. 2001. [Online]. Available: http://www.guestbookdepot.com/
ICQ, Inc.
(2001). ICQ Inc. - The IrCQ-Net chat panel generator. Web search: Mar. 2001.
[Online]. Available: http://www.icq.com/ircqnet/download/
Intranets.com. (2001). Intranets.com - Get everyone on the same page. Web
search: Feb. 2001. [Online]. Available: http://www.intranets.com/
Miva Corporation. (2001). Miva Corporation Home (Home page). Web search: Jan.
2001. [Online]. Available: http://www.miva.com/
(2001). Miva Merchant is a browser-based storefront
development and management system. Web
search: Feb. 2001. [Online]. Available: http://www.miva.com/docs/
(2001). Miva Corporation: Docs – Domain / Store
administrators - v3.0x User Guide (PDF 1.6M). User documentation: http://www.miva.com/docs/merchant/MM1079-02_v3.0.pdf.
[Online]. Available, Web page overview: http://www.miva.com/docs/merchant/
Marketing links placed on Refuge Earth site,
sales and marketing rules and suggestions analyzed and utilized.
Amazon.com. (2001).
Amazon.com (home page). Web search, most recent: Mar. 2001. Subsections:
Books, Reviews, Gifts. [Online]. Available: http://www.amazon.com/
Arnold, Walter S.
(2001). Stonecarver.com : Walter S. Arnold / Sculptor – Virtual Sculpture
Gallery. Web search: Mar. 2001. [Online]. Available: http://www.stonecarver.com/
Persistence of Vision
(POV). (2001). The Internet Ray-Tracing Competition. Main POV-Ray home
page: http://www.povray.org/ .
[Online]. Competition Main Page, Available: http://www.irtc.org/
Macromedia, Inc.
(1995-2001). Macromedia Web player (Flash player) download center. Web
search, most recent: Mar. 2001. [Online]. Available: http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash
Real Goods Trading
Corporation. (2001). Real Goods – Products for an ecologically
sustainable future (home page). Web search, most recent: Mar. 2001.
Subsections: Outdoor living, Garden, Healthy Lifestyles. [Online]. Available:
http://www.realgoods.com/
Sierra Club. (2001).
Sierra Club home page: Explore, enjoy and protect the planet. Web search:
1999-2001. [Online]. Available: http://www.sierraclub.org/
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